Kickstarter vs Indiegogo: Which Platform Is Best for Your Project?
Crowdfunding has become a powerful way to launch innovative products and creative ideas. But before starting your campaign, you must decide between Kickstarter vs Indiegogo — the two leading crowdfunding platforms in 2025. Each has unique features, fees, and audiences that can influence your campaign’s success.
Explore our Kickstarter and Indiegogo design portfolio to see examples of successful campaigns.
Table of Contents
Kickstarter vs Indiegogo Overview: How Each Platform Works
Kickstarter launched in 2009 and has become the most recognized crowdfunding platform worldwide. It focuses heavily on creative projects like gadgets, games, and art.
Indiegogo, founded in 2008, offers more flexibility, including options for ongoing funding and different project categories.
Understanding Crowdfunding Funding Models
Kickstarter uses an All-or-Nothing model:
You must meet your funding goal to receive any money.
This model creates urgency and motivates backers.
Indiegogo offers two options:
Fixed Funding (All-or-Nothing)
Flexible Funding (you keep whatever you raise, even if you don’t hit the goal)
Platform Fees and Costs Compared
Kickstarter Fees:
5% platform fee
3–5% payment processing fee
You only pay fees if you hit your goal
Indiegogo Fees:
5% platform fee (fixed or flexible funding)
3% + $0.30 payment processing fee
If you choose flexible funding and don’t hit your goal, you still pay fees
Kickstarter and Indiegogo Audiences
Kickstarter has a larger, more engaged community of backers actively browsing for new projects. Many creators report higher organic discovery here.
Indiegogo attracts a broader range of campaigns, including technology, social impact, and health. It’s also known for its InDemand option, letting you continue raising funds after your campaign ends.
Rules and Approval Process for Creators
Kickstarter:
Must be a creative project (products, art, games, etc.)
No charity, equity fundraising, or open-ended campaigns
Requires project approval before launch
Indiegogo:
Fewer restrictions on project types
Easier approval process
Accepts charitable and cause-related campaigns
Which Crowdfunding Platform Should You Choose?
- Choose Kickstarter if:
✅ You have a clear funding goal
✅ Your project fits creative/product categories
✅ You want higher visibility among backers - Choose Indiegogo if:
✅ You prefer flexible funding
✅ You want to keep raising funds after your campaign
✅ You have a cause-related or unconventional project
Success Rates and Campaign Results
Wondering which platform gives you better odds? Kickstarter has a higher success rate overall — around 37% of campaigns reach their goal — while Indiegogo’s flexible funding attracts ongoing sales even after launch. Each platform has its own strengths depending on your campaign strategy.
Final Thoughts: Picking the Right Platform for You
Choosing between Kickstarter and Indiegogo comes down to your funding needs, project type, and long-term goals. Both platforms have launched thousands of successful products—but the right choice can give your campaign a significant head start.
Need help designing your campaign page? Our team specializes in creating high-converting crowdfunding campaigns that stand out and inspire backers to take action.
FAQ: Common Questions About Crowdfunding Platforms
Can I run my project on both Kickstarter and Indiegogo?
Which platform is better for tech products?
Is Kickstarter or Indiegogo better for startups?
What are the main differences between Kickstarter and Indiegogo?
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